If you hurry up, you will certainly get some of the 166 products that are currently on promotion. Tustin - 14171 Red Hill Ave on this website as well. is “hip” imagery can translates to consumers as a vibe of a pricey place - something this chain is not. You will find the opening hours of Stater Bros. What will be extra challenging for States Bros. And Stater Bros is not unique in trying to lure youthful shoppers while keeping older ones happy. Now, bridging generations with branding often is a tricky endeavor. If I must say so, the new look feels more coffee house than a supermarket. The new store signage incorporates a smart tip-of-the-cap to its history, featuring a leaner type style that’s similar to what’s inside the old icon and was once displayed on some of the chain’s older stores.
So we knew we had to do something on the outside to show people we did something new on the inside.” It’s also on the chain’s website and atop the Stater Bros.’ weekly mailer, along with a page that explains the rebranding’s rationale.Ĭustomers, McIntyre said, “didn’t know the changes were there. The new logo - certainly a cleaner corporate emblem - was unveiled at one of the chain’s newer locations in a residential neighborhood on the old Tustin helicopter base. Its old corporate icon looked to me like a county-fair award using the brash and bulky “Cooper” font that was a hot look almost a half-century ago. You know, a style only a grandparent could love. 17, also realized the internal upgrades were not well communicated by dated corporate imagery. We want our customers to have a relaxing shopping experience.”īut leaders of the company, which celebrated its 83rd birthday Aug. marketing Executive Vice President Dennis McIntyre said the stores’ new inside look is “Simple, clean and uncluttered. convince the public it’s now “cool” to shop there?Īccording to a tape of the Tustin ceremony, Stater Bros. By October, the chain hopes to have refurbished the interiors of 45 of its stores. And it’s repainting, reflooring and relighting interiors with friendly, warmer tones. It’s added everything from cut fruit offerings to sushi to expanded wine and beer selections.
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Download the Instacart app now to get groceries, alcohol, home essentials, and more delivered to you within two hours via Instacart or available for pickup from Stater Bros. Stater Bros., known for a working-class image, has been quietly giving its stores a hipper look in recent years to meet customer demands. Order Frozen Meals products for delivery or pickup from Stater Bros.
The supermarket chain, with all 172 stores in California, last week unveiled in Tustin a new store logo featuring a modern font that’s replacing a 1970s-era look. Stater Bros. is giving itself a facelift for its 83rd birthday.
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